PRIVACY & DATA PROTECTION POLICY

B Hague & Company Limited – Trading as Sportsmasts

B Hague & Company Limited, and our trading names including Sportsmasts, care about our customers, your personal data and your privacy so we are committed to protecting any data we collect concerning you. For this reason, we collect and use personal data only as it might be needed for us to deliver to you our products. Your personal data includes information such as:

  • Name

  • Address

  • Telephone number

  • Email address

  • Other data collected that could directly or indirectly identify you.

Our Privacy Policy is intended to describe to you how and what data we collect, and how and why we use your personal data. It also describes options we provide for you to access, update or otherwise take control of your personal data that we process. 

INFORMATION ABOUT US

B Hague & Company Limited is the controller responsible for your personal data (referred to as "we", “us” or “our” in this privacy policy). We are registered in Nottingham, England and if you have any questions about this privacy policy, the use of your personal information, or your dealings with our website, you can contact us at privacy@b-hague.co.uk.

YOUR PERSONAL DATA

Information You Provide to Us
You will provide some or all of the following information to us when you purchase goods from our website, register a customer account with us, contact us, or sign up for newsletters and other marketing activities, either at our distribution unit or online:

  • Your Identity and Contact Details -includes your name, email address, home postal address/billing address, delivery address (if different), and your contact telephone number;

  • Your Payment Details - your bank details and payment card details, however your payment transactions will be encrypted and are processed by our payment processing partners, so we will not retain any payment card details submitted by you;

  • Your Profile Data - if you register a customer account, this includes the profile you create to identify yourself when connecting to our website (including your username and password) and other data about purchases and your personal preferences; and

Please Note: It is important that the personal data we hold about you is accurate and up to date. Please keep us informed if your personal data changes during your relationship with us.

We do not collect any categories of sensitive personal data and this website is not intended for children so we do not knowingly collect data relating to children.

Information We Collect When You Use Our Website

As you interact with our website, we also automatically collect usage and technical data about your equipment, browsing actions and patterns. We collect this personal data by using cookies. Cookies are small text files (generally filled with letters and numbers) which the majority of web sites store on your computer or handheld device. These cookies are harmless and cannot cause damage to your computer. Cookies allow us to provide important site functionality, so you don’t have to re-enter lots of information. They also allow us to remember what links and pages have been clicked or viewed during a session. Without cookies, website features such as shopping baskets and privileged information for registered users could not work as they do now.

Cookies are generally beneficial, making your interaction with websites smoother and much easier. We may use cookies to keep track of what you have in your basket, to keep you logged in, to suggest products you might be interested in while you visit, to remember certain choices you have made, or to remember you when you come back to our site (for example). We do not store any personal information in these cookies at all, not even in an encrypted form.

Some cookies may also be set by third parties (such as Google) for statistics and to help us improve the services and products we provide to you. None of these cookies collect personal information that would allow anyone to identify individual users of our site. Most web browsers allow user privacy settings to block either all cookies, or third-party cookies. Blocking cookies will, however, have a negative impact upon the usability of many websites, including ours.

Please visit www.aboutcookies.org for comprehensive information on how to change your cookie settings in a wide variety of different web browsers. By using our website you give us consent to store cookies on your computer. If you do not wish to consent, then you must either disable cookies in your browser/handheld device or refrain from using our site.

Google Analytics

Google Analytics is a website monitoring tool that allows users to see volumes of website visitors, their source, and to analyse how the content of their website is viewed and navigated. This in turn allows optimisation of the content and pages on our website and the marketing programmes that drive traffic to the website. Google Analytics does not store any personal information about website visitors, but does use persistent cookies to identify repeat visitors. You may universally opt-out of all Google Analytics tracking used by all websites by visiting the following URL – https://tools.google.com/dlpage/gaoptout

WHAT WE USE YOUR PERSONAL DATA FOR

Below are the ways we will use your personal data to fulfil your contract and/or for our legitimate interests:

  • Processing your order, including taking payment, supplying products and any after sales services such as cancellations and returns;

  • identify verification and credit checking;

  • keeping you updated on the progress of your order, we will usually communicate with you about your order by email, but we or our couriers may also contact you by phone;

  • where you have registered with us, processing and administering your account;

  • analysing sales to help us understand and improve our business;

  • administration, analysis and assessment of our website performance, to understand and develop our business and for the improvement and optimisation of our website and

  • as part of our efforts to keep our website safe and secure.

Direct Marketing - We need your consent for direct marketing communications. If you have expressly given your consent to receive direct marketing from us, whether via our website, email or in person, we may use the information you have given us for:

  • delivering direct marketing, advertising and updates from us to you, such as telling you about forthcoming events, products, services and offers and updates and information about us;

  • measuring and understanding the effectiveness of advertising we serve to you and others; and

  • making suggestions and recommendations to you and other users of our website about goods or services that may interest you or them.

At any time you can opt out of direct marketing or change your preferences either through your online account or via the unsubscribe link which is at the bottom of every mailout communication.

WHO WE SHARE YOUR PERSONAL DATA WITH

We may share your information within the B Hague Group and with our selected third parties for the purposes referred to above. For example:

  • Payment Acquiring Services to process your payment;

  • Delivery and Courier Companies to supply your order;

  • Credit Reference & Fraud Prevention Agencies for credit checking and identity verification;

  • Analytics and search engine providers that assist us in the improvement and optimisation of our website;

  • Build and hosting service providers that help us to maintain the software that runs our website. They provide us with reporting statistics, and serve cookies on our behalf to enable any website personalisation and sign-in functionality.

We require all third parties engaged by us to respect the security of your personal data and to treat it in accordance with the law. Such third parties are only allowed to process your personal data in accordance with our instructions, and not for their own purposes.

OPTING OUT OF MARKETING AND PREFERENCE UPDATES

If you no longer wish to receive direct marketing and updates from B Hague & Company Limited (or any of our trading names) you can unsubscribe at any time by clicking on the link in the footer of the email or using the ‘unsubscribe from all’ link within the email preference centre accessible through the emails. You can also amend your preferences within the email preference centre. Alternatively you can contact customers services customerservices@b-hague.co.uk.

SECURITY OF YOUR PERSONAL DATA

Our website have appropriate security measures in place to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. All information you provide to us is stored on secure servers. We have also put in place procedures to deal with any suspected personal data breach.

Where you have chosen a password which enables you to access certain parts of our website, you are responsible for keeping this password confidential. We ask you to choose an effective, secure password and not to share your password with anyone.

We recommend only connecting to secure wireless networks that you trust to reduce the risk of unauthorised people intercepting your online activity. Beware of the risks of using public wifi.

If you receive an email purporting to be from B Hague & Company Limited (or any of our trading names) asking for personal data, please do not respond to the email but please let us know that this has happened so we can check whether the email is genuine.

HOW LONG WE KEEP YOUR PERSONAL DATA

We will keep your data for as long as you are a customer and thereafter we may keep it for longer in order to respond to any questions or complaints and to maintain necessary records to satisfy legal, accounting or reporting requirements. We may also keep your data for research or statistical purposes.

CHANGES TO THIS POLICY

Any changes to our Privacy and Data Protection Policy will be placed here and will supersede this version of our Policy. We will take reasonable steps to draw your attention to any changes in our Policy. However, to be on the safe side, we suggest that you read this document each time you use the website to ensure that it still meets with your approval.

YOUR RIGHTS

You have the right to object to our use of your personal information, or to ask us to delete, remove or stop using it if there is no need for us to keep it. Please let us know if you think we should not be using it, but please be aware that there may be legal or other official reasons why we need to keep or use your information.

Your rights under data protection laws in relation to your personal data are briefly summarised below, and you can exercise these rights by emailing us at customerservices@b-hague.co.uk or by writing to us at Customer Services Dept., Sportsmasts, 45 Mile End Road, Colwick, Nottingham, NG4 2DW.

·         Request access to your personal data (commonly known as a “data subject access request”). This enables you to receive a copy of the personal data we hold about you and to check that we are lawfully processing it.

·         Request correction of the personal data that we hold about you. This enables you to have any incomplete or inaccurate data we hold about you corrected, though we may need to verify the accuracy of the new data you provide to us.

·         Request erasure of your personal data. This enables you to ask us to delete or remove personal data where there is no good reason for us continuing to process it. Please note, however, that we may not always be able to comply with your request of erasure for specific legal reasons which we will tell you about, if applicable, after receiving your request.

·         Object to processing of your personal data where we are relying on a legitimate interest (or those of a third party) and there is something about your particular situation which makes you want to object to processing on this ground as you feel it impacts on your fundamental rights and freedoms.

·         Request restriction of processing of your personal data. You can ask us to suspend the processing of your personal data in the following scenarios: (a) if you want us to establish the data’s accuracy; (b) where our use of the data is unlawful but you do not want us to erase it; (c) where you need us to hold the data even if we no longer require it as you need it to establish, exercise or defend legal claims; or (d) you have objected to our use of your data but we need to verify whether we have overriding legitimate grounds to use it.

·         Request the transfer of your personal data to you or to a third party. We will provide to you, or a third party you have chosen, your personal data in a structured, commonly used, machine-readable format. Please note that this right only applies to automated information which you initially provided consent for us to use or where we used the information to perform a contract with you.

·         Withdraw consent at any time if we are relying on your consent to process your personal data (such as direct marketing and cookies). This won’t affect any processing already carried out before you withdraw your consent or processing under other grounds. If you withdraw your consent, we may not be able to provide certain products or services to you.

We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.

You will not have to pay a fee to access your personal data and we try to respond to all requests within one month.

You have the right to make a complaint at any time to the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection issues (www.ico.org.uk). However, we would appreciate the chance to deal with any concerns you may have before you approach the ICO so please contact us in the first instance.

If you have any questions or require any more information please contact us at customerservices@b-hague.co.uk.